BRAND PARTNERSHIPS
BREAKING BARRIERS IN SWIM, BIKE, RUN AND TRIATHLONS
At Women in Tri UK, we know that access to the right gear, apparel, and equipment can make or break our experience—yet for many women, these essentials remain a major barrier to entering the sport.
From poorly fitting kit and lack of affordable options to gear that doesn’t consider diverse needs, women face challenges at every level. That’s why we partner with brands that are committed to making triathlon more inclusive, more accessible, and more welcoming for all women.
WHY PARTNER WITH WOMEN IN TRI UK?
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We are the UK’s leading organisation for women in swim, bike, run and triathlon, with an engaged and passionate community of over 700 athletes—8 out of 10 of whom are new to the sport.
By partnering with us, your brand will:
✅ Showcase a commitment to inclusivity and gender diversity in sport.
✅ Reach a highly engaged audience of women.
✅ Make a real impact by helping more women access the gear they need.
OUR BRAND PARTNERS
WHY THIS MATTERS
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Our research shows that:
🚴 The high cost of bikes, wetsuits, and gear puts swim, bike, run and triathlon out of reach for many first-timers.
👕 Race-provided kit often doesn’t fit properly, with unisex (male-fit) t-shirts, swim caps that don’t accommodate textured hair, and wetsuits that fail to consider diverse body shapes.
🏊 Modesty and cultural considerations aren’t always factored in—making it difficult for some women to participate comfortably.
By partnering with Women in Tri UK, brands can be part of the solution—helping us equip more women to cross the start line with confidence.
HOW WE WORK WITH BRANDS
Discounts & Giveaways for Women New to the Sport
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Exclusive discounts on gear, nutrition bars, wetsuits, and race-day essentials.
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Product giveaways that remove financial barriers for first-time triathletes.
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Support for women through our First Triathlon Programme.
Product Partnerships that Directly Support a Grassroots Community
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Donations of swim, bike, and run gear to help more women access the right kit, it's also nicer to environment!.
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Development of better-fitting, performance-focused gear for women.
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Community-led product testing to ensure triathlon gear works for all body types, hair types, and abilities.
Collaborations that Drive Accessibility & Representation
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Co-branded initiatives that challenge stereotypes and promote diversity in triathlon.
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Partnerships on women’s-only events, mentorship programmes, and training workshops.
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Marketing campaigns that showcase real women, real stories, and real representation in the sport.
LET'S WORK TOGETHER
If your brand is passionate about breaking barriers and increasing accessibility in swim, bike, run and triathlon, we’d love to hear from you!
Contact us at collaborations@womenintriuk.org to explore partnership opportunities.
Together, we can ensure that cost, fit, and accessibility are never barriers to participation—so that every woman has the chance to thrive in these sports.